In Awe of Analytics

The Retailer ShopYourWay.com is a part of Sears Holdings ("Shop Your Way | Brands | Sears Holdings Corporation", 2018). This website is defined as “a free social shopping destination and rewards program” that offers members “millions of products, personalized services, and advice” from other shoppers, service providers, and retailers ("Shop Your Way | Brands | Sears Holdings Corporation", 2018). Members of the Shop Your Way rewards loyalty program earn points for every purchase and then are able to redeem those points towards future purchases ("Shop Your Way | Brands | Sears Holdings Corporation", 2018). Points can be earned through buying products or using a service offered as part of the program ("ShopYourWay", 2018). ShopYourWay.com allows a user to set up a profile, designate hobbies, likes, dislikes, whether or not they are married or have children, and even where the user prefers to vacation ("ShopYourWay", 2018). All of thi

An Alternative to Google Analytics Gauges is a website analytics tool that focuses on real-time traffic and data (Oberoi, 2015). This tool is very similar to Google Analytics in that it tracks users and their data, but it focuses upon tracking everything as it happens and allows the analyst to view everything as users move about the site (Oberoi, 2015). With Gauges, there is no need to log into the system to see updates of information, as every piece of data is displayed in real-time (Gauges, 2018). Gauges focuses on a few main things to deliver data: the number of visitors to the website, the origin of those visitors, and where those visitors proceed after they leave the website (Gauges, 2018). Setup is very similar to that of Google Analytics; to start using Gauges, users only need to insert a Javascript snippet in their code to allow the service to begin analysis of the website ("Gauges Analytics Integration", 2018).   Top Features One of the features offer