Google Analytics vs. Gauges
An Alternative to Google Analytics Gauges is a website analytics tool that focuses on real-time traffic and data (Oberoi, 2015). This tool is very similar to Google Analytics in that it tracks users and their data, but it focuses upon tracking everything as it happens and allows the analyst to view everything as users move about the site (Oberoi, 2015). With Gauges, there is no need to log into the system to see updates of information, as every piece of data is displayed in real-time (Gauges, 2018). Gauges focuses on a few main things to deliver data: the number of visitors to the website, the origin of those visitors, and where those visitors proceed after they leave the website (Gauges, 2018). Setup is very similar to that of Google Analytics; to start using Gauges, users only need to insert a Javascript snippet in their code to allow the service to begin analysis of the website ("Gauges Analytics Integration", 2018). Top Features One of the features offer...