Posts

Showing posts with the label tools

Google Analytics vs. Gauges

Image
An Alternative to Google Analytics Gauges is a website analytics tool that focuses on real-time traffic and data (Oberoi, 2015). This tool is very similar to Google Analytics in that it tracks users and their data, but it focuses upon tracking everything as it happens and allows the analyst to view everything as users move about the site (Oberoi, 2015). With Gauges, there is no need to log into the system to see updates of information, as every piece of data is displayed in real-time (Gauges, 2018). Gauges focuses on a few main things to deliver data: the number of visitors to the website, the origin of those visitors, and where those visitors proceed after they leave the website (Gauges, 2018). Setup is very similar to that of Google Analytics; to start using Gauges, users only need to insert a Javascript snippet in their code to allow the service to begin analysis of the website ("Gauges Analytics Integration", 2018).   Top Features One of the features offer...

Reporting Ninja - Analyzing Assassin

Image
Reporting Ninja sneaks in, slices through data, and leaves behind reports and results after disappearing through the mists of the night without a whisper of sound. Well, close, but Reporting Ninja is on 24/7, and offers results in an easy to understand format for analysts and customers alike. Reporting Ninja is one of many solutions that can be added onto Google Analytics that will help analysts deliver more results with less turnaround time ("Apps Google Analytics Partner Services and Technologies", 2018). Reporting Ninja offers the analyst a chance to schedule reports and email them to the clients without the need for the analyst to intervene ("Adwords reporting, PPC & Analytics reporting tool | Reporting Ninja", 2018). Cultural appropriations aside, Reporting Ninja is a solution offered for Google Analytics to enable analysts to create custom reports for customers without needing to build reports themselves ("Apps Google Analytics Partner Services ...