In Awe of Analytics

After someone has landed on your website (through a  landing page, perhaps? ), what would be the most ideal situation?  Getting them to hang out and see what your website has to offer them, of course!  In this ideal situation, the website user would visit quite a few pages on your website, consuming content and getting an idea of what the website has to offer, what they can do there, and perhaps - make a purchase or become a customer. What is Page Views Per Visit?   Page views per visit can be defined as "a measure of how many pieces of content (Web pages) a particular user or group of users view on a single website" ("What is Pages Per Visit (Pages/Visit)? - Definition from Techopedia", 2018).  This information is often presented an average of sorts, with the "number of page views in a reporting period divided by [the] number of visits in the same reporting period" (Tietbohl, 2018). The calculations do not stop there!  Page Views Per Visit can ...

Welcome to In Awe of Analytics.   This blog is a place to explore analytics as a whole and learn about what makes analytics awesome. What is a Landing Page? A landing page is defined as "a page view intended to identify the beginning of the user experience resulting from a defined marketing effort" (Tietbohl, 2018). This means that a landing page is where people ended up on a website after they've interacted with a promotion of some type, whether that is a link, a Pin from Pinterest, a post from Facebook, or an email campaign.   Types of Landing Pages There are two main types of landing pages used for two different purposes.  Each deals with a call to action and offers just a small look at what the full website will offer ("What is a Landing Page?", 2018).  The first type of landing page is strictly for lead generation ("What is a Landing Page?", 2018).  This landing page is simple and often displays a simple web form as the first thing s...