In Awe of Analytics

An Alternative to Google Analytics Gauges is a website analytics tool that focuses on real-time traffic and data (Oberoi, 2015). This tool is very similar to Google Analytics in that it tracks users and their data, but it focuses upon tracking everything as it happens and allows the analyst to view everything as users move about the site (Oberoi, 2015). With Gauges, there is no need to log into the system to see updates of information, as every piece of data is displayed in real-time (Gauges, 2018). Gauges focuses on a few main things to deliver data: the number of visitors to the website, the origin of those visitors, and where those visitors proceed after they leave the website (Gauges, 2018). Setup is very similar to that of Google Analytics; to start using Gauges, users only need to insert a Javascript snippet in their code to allow the service to begin analysis of the website ("Gauges Analytics Integration", 2018).   Top Features One of the features offer...

Reporting Ninja sneaks in, slices through data, and leaves behind reports and results after disappearing through the mists of the night without a whisper of sound. Well, close, but Reporting Ninja is on 24/7, and offers results in an easy to understand format for analysts and customers alike. Reporting Ninja is one of many solutions that can be added onto Google Analytics that will help analysts deliver more results with less turnaround time ("Apps Google Analytics Partner Services and Technologies", 2018). Reporting Ninja offers the analyst a chance to schedule reports and email them to the clients without the need for the analyst to intervene ("Adwords reporting, PPC & Analytics reporting tool | Reporting Ninja", 2018). Cultural appropriations aside, Reporting Ninja is a solution offered for Google Analytics to enable analysts to create custom reports for customers without needing to build reports themselves ("Apps Google Analytics Partner Services ...

History of Social Media Social media got its agreed upon start with a website called Six Degrees , which allowed people to establish profiles and find friends ("Then and now: a history of social networking sites", 2018).  This social media website started in 1997 before the term "social media" ("Then and now: a history of social networking sites", 2018). While it had millions of users registered to the site, network growth was hindered due to the amount of people connected to the Internet ("Then and now: a history of social networking sites", 2018). Following Six Degrees, blogging as a platform became popular around 1999 and that popularity continues today (Karr, 2016).  LinkedIn started in 2003 and Facebook came after that in 2004 (Karr, 2016). MySpace was also around in the early 2000s and still exists today (Hendricks, 2013).  YouTube came onto the social media scene is 2005 (Hendricks, 2013). Facebook launched its first ad in 2005 (H...

After someone has landed on your website (through a  landing page, perhaps? ), what would be the most ideal situation?  Getting them to hang out and see what your website has to offer them, of course!  In this ideal situation, the website user would visit quite a few pages on your website, consuming content and getting an idea of what the website has to offer, what they can do there, and perhaps - make a purchase or become a customer. What is Page Views Per Visit?   Page views per visit can be defined as "a measure of how many pieces of content (Web pages) a particular user or group of users view on a single website" ("What is Pages Per Visit (Pages/Visit)? - Definition from Techopedia", 2018).  This information is often presented an average of sorts, with the "number of page views in a reporting period divided by [the] number of visits in the same reporting period" (Tietbohl, 2018). The calculations do not stop there!  Page Views Per Visit can ...

Welcome to In Awe of Analytics.   This blog is a place to explore analytics as a whole and learn about what makes analytics awesome. What is a Landing Page? A landing page is defined as "a page view intended to identify the beginning of the user experience resulting from a defined marketing effort" (Tietbohl, 2018). This means that a landing page is where people ended up on a website after they've interacted with a promotion of some type, whether that is a link, a Pin from Pinterest, a post from Facebook, or an email campaign.   Types of Landing Pages There are two main types of landing pages used for two different purposes.  Each deals with a call to action and offers just a small look at what the full website will offer ("What is a Landing Page?", 2018).  The first type of landing page is strictly for lead generation ("What is a Landing Page?", 2018).  This landing page is simple and often displays a simple web form as the first thing s...