Reporting Ninja - Analyzing Assassin

Reporting Ninja sneaks in, slices through data, and leaves behind reports and results after disappearing through the mists of the night without a whisper of sound. Well, close, but Reporting Ninja is on 24/7, and offers results in an easy to understand format for analysts and customers alike. Reporting Ninja is one of many solutions that can be added onto Google Analytics that will help analysts deliver more results with less turnaround time ("Apps Google Analytics Partner Services and Technologies", 2018). Reporting Ninja offers the analyst a chance to schedule reports and email them to the clients without the need for the analyst to intervene ("Adwords reporting, PPC & Analytics reporting tool | Reporting Ninja", 2018).

Cultural appropriations aside, Reporting Ninja is a solution offered for Google Analytics to enable analysts to create custom reports for customers without needing to build reports themselves ("Apps Google Analytics Partner Services and Technologies", 2018).  Just like its historical eponymous inspiration, Reporting Ninja is also versatile and adaptive to the needs of the analyst.  Reporting Ninja is described as a “powerful and easy-to-use tool to create custom reports and dashboards for Google Analytics, Adwords, and more” ("Reporting Ninja - Google Analytics Partner Services and Technologies", 2018).  Although it is one program, Reporting Ninja can analyse several different aspects of Analytics at the same time, breaking down the information from all areas of Google Analytics, Adwords, and other social media analytics such as Facebook analytics, Google webmaster tools and Bing reports ("Adwords reporting, PPC & Analytics reporting tool | Reporting Ninja", 2018). This versatility offers the analyst a chance to focus on other things than building reports; using Reporting Ninja gives the analyst the time “to spend more time in analysis that delivers actionable insights” instead of building reports from the ground up ("Adwords reporting, PPC & Analytics reporting tool | Reporting Ninja", 2018).

One of the features offered in Reporting Ninja is an intuitive drag and drop feature ("Features | Reporting Ninja | Adwords reporting tool", 2018).  This drag and drop ability inside the program allows the analyst to put together custom reports with only the information wanted or needed by the client.  No extraneous data need to be presented to the client - only the information they are seeking and want to know.  Another great feature of this report builder is a live preview that allows the analyst to see the report as they are building it, giving a chance for the analyst to review the report as they are creating it ("Features | Reporting Ninja | Adwords reporting tool", 2018).  This feature can save time in the long run, as there is no need to create a full report before reviewing it for final production.  Instant decisions can be made during the production itself, accepting or rejecting different aspects right away.

Reporting Ninja offers more benefits to the busy analyst.  The software features a built in library of report templates and widgets that are designed to save time and slice through data for the analyst ("Features | Reporting Ninja | Adwords reporting tool", 2018). This time-saving feature allows the analyst to browse through the available tools, choose the appropriate ones for the report they are building, put everything together in just a few clicks ("Features | Reporting Ninja | Adwords reporting tool", 2018).

The benefits of Reporting Ninja do not stop there.  Customization is key for this report tool. Reporting Ninja offers flexibility outside the widget library, allowing the analyst more power to create exactly what they want to create.  Reporting Ninja offers “an intuitive wizard” that walks the analyst through the steps as they create a report using the filters they want, in essence allowing the analyst to build reports with an “exact combination of dimensions and metrics” using “the type of chart you want, calculated metrics, add totals, compare periods, apply custom filters, etc.” all in the same place and without needing to leave the software ("Features | Reporting Ninja | Adwords reporting tool", 2018). 

Further customization is offered as the analyst finishes putting together the customer’s report.  Design features include the opportunity to include logos, names, and client information on the report itself ("Features | Reporting Ninja | Adwords reporting tool", 2018).  Personalization is also possible in terms of the text, with a choice of font, size, and color . ("Features | Reporting Ninja | Adwords reporting tool", 2018).  Graphs can also be customized with chosen colors ("Features | Reporting Ninja | Adwords reporting tool", 2018).  Cover pages and table of content templates can help to tie everything together to prepare the report for final presentation ("Features | Reporting Ninja | Adwords reporting tool", 2018).

Reporting Ninja offers one more feature that may be the best feature yet.  Reporting Ninja allows the analyst the ability to set up client portals, allowing clients the ability to log into the system to see their reports and information without the need to receive an email download of the reported information ("Features | Reporting Ninja | Adwords reporting tool", 2018).  There is no need for email deadlines here; Reporting Ninja allows the clients to log into their system and find their reports and information on their schedule; they can return to their information in the client portal again and again, saving the analyst frantic emails about needing another copy of the report they sent the week before ("Features | Reporting Ninja | Adwords reporting tool", 2018). 

Overall, Reporting Ninja is a timesaver.  Reporting Ninja takes away the need for analysts to spend time pulling the raw data and using the raw data to build reports themselves.  Reporting Ninja does the heavy lifting and data slicing for them, allowing the analyst the time needed to focus on “actionable insights” and what to do with those actionable insights ("Adwords reporting, PPC & Analytics reporting tool | Reporting Ninja", 2018). This ability to focus on the actionable insights frees up time for the analysts to consider next steps and advantageous solutions for their clients.  This will assist the analyst to deliver on their promise of ideas and knowledge that can help their clients take their next step: whether that is improving their presence on social media, redesigning their website to enable customers to find what they are searching for in less time, or rearranging their product purchase page to reduce the time needed between selection and purchase.

References

Adwords reporting, PPC & Analytics reporting tool | Reporting Ninja. (2018). Reportingninja.com. Retrieved 26 March 2018, from http://www.reportingninja.com/

Apps Google Analytics Partner Services and Technologies. (2018). Google.com. Retrieved 26 March 2018, from https://www.google.com/analytics/partners/search/apps?page=2

Features | Reporting Ninja | Adwords reporting tool. (2018). Reportingninja.com. Retrieved 26 March 2018, from http://www.reportingninja.com/features

Reporting Ninja - Google Analytics Partner Services and Technologies. (2018). Google.com. Retrieved 26 March 2018, from https://www.google.com/analytics/partners/company/5154742003040256/gadp/5629499534213120/app/5707702298738688/listing/5757334940811264